Permanent makeup, or cosmetic tattooing, is the fastest growing part of the health and beauty industry. The World Universal League of PermanentMakeup (WULOP) and Masters & Co. Organization strive to improve the quality of the permanent makeup industry by introducing new talents and the latest techniques.

WULOP 2022 was a great success! It was organized in more than 25 countries and nearly 400 artists came to Antalya to compete and participate. Our social media posts attracted attention in 50 countries and reached hundreds of thousands of people. This year we expect more than 600 participants from 40 different countries/provinces.

WULOP 2023 will take place in Belgium for the first time. We bring the best artists in the permanent makeup industry to showcase their skills. Artists from all Belgian regions will participate in this event, including the Flemish Region, the Brussels-Capital Region and the Walloon Region.

A completely new, unique and innovative PMU and Beauty event in Belgium. An event that was missing in Belgium until now, and for which there was a lot of demand and need. 

Don’t miss the chance to be one of the first partners to be part of this promising spectacle!


  • Brand building – When it comes to brand visibility, event sponsorships are an effective and right choice. The Wulop and Masters & Co. event will provide an enormous amount of exposure due to the diversity of speakers and visitors and the specially designed media corners.


  • Possibilities for you as a sponsor:
    – Mentioning media walls with name/logo,
    – Separate banners,
    – Samples and/or flyers, vouchers for goody bags
    – Own product or demo booth (3 m long) to be set up according to your own preference using own products and marketing materials/banners
    – other ideas welcome and in consultation


  • You gain business (inter)national reputation and make personal contact with new customers.


  • It is a good opportunity to re-establish broad and pleasant contact with existing customers.


  • The WULOP Championship and Masters & Co. event attracts many professionals from the beauty & permanent make-up industry in 3 days. If this is your target group, you have a large international reach all together under one roof! We bring professional potential customers from the BeNeLux and far beyond.


  • Many permanent makeup artists make good money and they want the best for their clients. This is the perfect opportunity to advertise or sell your products or services.


  • An addition to your regular advertising policy – without investing time and expertise to find the right target group: here you immediately reach the right target group, in an inviting, beautiful setting that triggers impulses and where visitors are looking for novelties and business opportunities .


  • Wulop Belgium and Masters and Co. are a unique and new event in Belgium. Visitors are a specific and often affluent target group, with international exposure and a large social media reach. Don’t miss the chance to be one of the first to be part of this promising spectacle!


  • Cosmetic Product Brands – uit gehele beauty industie
  • Online Retailers – voor beauty – pmu producten professionals en/of consumenten
  • Permanent Makeup Academies
  • Master Instructors in o.a. PMU, Huidverbetering, Lashes, Make-up, Tattoo technieken
  • Food & Beverage suppliers – bringing unique delicacies in drinks, cakes, bites …


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